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Internet Marketing (8178)Credit: 1.0 GPA: 4.0 Electronic Commerce is a one-credit course in which students learn about the paperless exchange of business and marketing information using technology (i.e., Internet, e-mail, electronic data interchange, and electronic funds transfer). Included in this course is an overview of the technology of web servers, clients, and net infrastructure and the background of this fast growing market; the economics of electronic markets; marketing research; advertising on the web and web page basics; pricing information; security and encryption; and on-line business opportunities. International MarketingCredit: 0.5 GPA: 4.0 The course acquaints the student with career opportunities in fields of international trade, finance, and marketing. Fundamental concepts, principles, and theories of marketing in an international setting are considered. Course content blends macro and micro economic theory with international culture, concepts, practice, and applications. Domestic and foreign internships provide students with additional opportunities for hands on experiences in international marketing. |
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